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Stewart Signs Ltd
Trafalgar Close
Chandler’s Ford Industrial Estate
Eastleigh, Hampshire
United Kingdom
SO53 4BW

Tel: +44 (023) 8025 4781
Fax: +44 (023) 8168 0078

South Western Railway Franchise Rebrand

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South Western Railway

What we did

In-service rebrand and refurbishment

Client: South Western Railway (First Group & MTR)

The Challenge

  • When South Western Railway took over the London & South Western franchise they needed an experienced livery provider to deliver their new brand identity.
  • As a collaboration between First Group & MTR, SWR pledged to increase capacity and improve customer experience with new trains and the refurbishment of the existing fleet.
  • In preparation for launch day, Stewart Signs were tasked with delivering the first example of these improvements – painting and wrapping a 5-carriage Class 444 unit within a 5-day working window.
  • With the launch details under a strict non-disclosure agreement, SWR required complete discretion and commitment to project schedule for this top-secret, time-critical project.

The Solution

  • With an immovable launch deadline to meet, Stewart Signs had the capability to mobilise the project from design to installation within 4 weeks
  • As a turnkey supplier for in-service train refurbishment, Stewart Signs took on surface preparation and painting duties prior to the wrap installation, maximising the finish and durability of the new corporate look.
  • A combination of exclusive material specifications to would maximise durability, warranty, asset protection and enhance corporate brand.
  • Project collaborations helped deliver additional supply chain benefits throughout the process;
    • Support for DG Design helped develop the new corporate livery in only 2 weeks.
    • Intricately choreographed workstreams with Siemens enabled repainting of the train roof alongside livery application to minimise downtime.
    • Additional production and installation teams were available on standby to ensure the unit would be completed perfectly for the launch
    • Provision of all new interior labeling – redesigned to compliment the exterior brand.
    • Management information reported from site ensured daily progress updates to keep key personnel informed of OTIF delivery.
  • Capturing the entire process from preparation to launch delivery on video, Stewart Signs provided SWR with a project video marketing teams could use to illustrate the comprehensive refurbishment process to press and public.

Our new brand represents a fresh direction to market South Western Railway. The brand journey we’re on really does begin here and Stewart Signs has provided an ideal start.

South Western Railway

Commercial and Business Development Director

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