Skip to main content

Stewart Signs Ltd
Trafalgar Close
Chandler’s Ford Industrial Estate
Eastleigh, Hampshire
United Kingdom
SO53 4BW

Registered in England No 782263

VAT No GB 188 7627 03


Tel: +44 (023) 8025 4781
Fax: +44 (023) 8168 0078


Creating brand buoyancy with new cruise ship identities

Find out more

Saga Cruises

What we did

Saga improve market buoyancy with new cruise ship signage& funnel wraps

Client: Saga Cruises


  • Saga cruises wanted to market their return to ‘classic’ cruising by realigning the identities of their 2 biggest ships, under a revitalised brand.
  • Prior to re-entering service, each ship was to undergo a major overhaul programme at drydocks across the globe. Both Saga Pearl II & Saga Sapphire required new interior signage, hull names and funnel branding to be completed alongside numerous construction-heavy processes in Palermo, Gran Bahamas and Southampton.
  • With maiden voyages booked and industry attention firmly on the new ships, late delivery would not an option.


  • Precise resource and project management meant Stewart Signs could mobilise ship survey and installation teams to anywhere in the world within 36 hours
  • Interpreting the initial brief, Stewart Signs engineered a combined solution of paint and graphic film to rapidly install the Saga funnel design aboard both ships.
  • Co-ordination of contractors, port authorities and ground crews managed dockside access for the hard-to-reach hull name installations, leaving the client free to focus on other projects.
  • Drawing on their technical knowledge as one of the UK’s most experienced marine branding consultants, an adhesive stencil was engineered instead of a graphic for branding the hull – allowing the ships name to be painted-in, mitigating risks of prolonged graphic exposure to sun, salt water, and extreme weather.
  • Gaining access to the ships in a variety of global locations during the rebrand meant Stewart Signs were on board ready to implement new internal signage at the exact time of ship registration.

Stewart Signs are a team you can rely on. They know how the cruise industry operates, identified the obstacles, found the solutions and overcame them without impacting our schedule.

Technical Superintendent

Saga Cruises

Recent Projects

UK Youth

Read more →


Read more →

Saga Cruises

Read more →

Do you have a Sign project we can help with?

"*" indicates required fields

Contact Stewart Signs
This field is for validation purposes and should be left unchanged.