What we did

Saga improve market buoyancy with new cruise ship signage& funnel wraps

Client: Saga Cruises

Challenge:

• Saga cruises wanted to market their return to ‘classic’ cruising by realigning the identities of their 2 biggest ships, under a revitalised brand.
• Prior to re-entering service, each ship was to undergo a major overhaul programme at drydocks across the globe. Both Saga Pearl II & Saga Sapphire required new interior signage, hull names and funnel branding to be completed alongside numerous construction-heavy processes in Palermo, Gran Bahamas and Southampton.

• With maiden voyages booked and industry attention firmly on the new ships, late delivery would not an option.

Solution:

• Precise resource and project management meant Stewart Signs could mobilise ship survey and installation teams to anywhere in the world within 36 hours
• Interpreting the initial brief, Stewart Signs engineered a combined solution of paint and graphic film to rapidly install the Saga funnel design aboard both ships.
• Co-ordination of contractors, port authorities and ground crews managed dockside access for the hard-to-reach hull name installations, leaving the client free to focus on other projects.
• Drawing on their technical knowledge as one of the UK’s most experienced marine branding consultants, an adhesive stencil was engineered instead of a graphic for branding the hull – allowing the ships name to be painted-in, mitigating risks of prolonged graphic exposure to sun, salt water, and extreme weather.
• Gaining access to the ships in a variety of global locations during the rebrand meant Stewart Signs were on board ready to implement new internal signage at the exact time of ship registration.