What we did

Moving billboards for Superfast fibre broadband services

Client: Openreach

Challenge

• Build brand awareness and deliver campaign messages to targeted areas.
• High quality, durable digital prints with premier 3M™ manufacturer’s warranty.
• Conspicuity markings to manage safety of the workforce and legal compliance.
• Integration with convertor supply chain to achieve rapid low cost turnaround.

Project

• Openreach wanted to promote new, on-demand TV services and the benefits of their superfast fibre broadband.
• 400 new vehicles featuring partial wraps were needed for apprentice engineers to roll-out services across the UK.
• BT Group recognise fleet advertising as the most cost-effective advertising tool for their campaign.

Solution

• Stewart Signs worked with Westhill Communications to ensure each of the three complex livery designs perfectly fitted the new Fiat Doblo Maxi vehicles.
• Chapter 8 chevrons were incorporated to increase roadside visibility and improve safety of the workforce without impacting on design.
• Collated livery kit supply fitted seamlessly into the vehicle conversion process,minimising downtime and installation cost.