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Stewart Signs Ltd
Trafalgar Close
Chandler’s Ford Industrial Estate
Eastleigh, Hampshire
United Kingdom
SO53 4BW

Registered in England No 782263

VAT No GB 188 7627 03


Tel: +44 (023) 8025 4781
Fax: +44 (023) 8168 0078


Landing London Luton fleet rebrand amid airport operations

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London Luton Airport

What we did

LLA in-service fleet rebrand


Client: London Luton Airport


With more competition than most, London Luton has to stand out against London’s other airports. For the most extensive overhaul of their 80-year history, they embarked on a £110m redevelopment, including an entirely retooled visual identity.

For them, that meant a vibrant new look across every bus, van, fuel tanker and fire engine. For our team, it presented an operational puzzle; how to apply stunning vehicle liveries when round-the-clock airport operations leave little room for downtime?


The Challenge


  • London Luton Airport (LLA) wanted to implement a stronger brand identity across its diverse fleet of service vehicles.
  • With the site in operation 24/7, they needed a dedicated livery specialist to manage the in-service fleet rebrand safely and securely within a busy airport environment.
  • Impact on vehicle operations had to be kept to a minimum.


The Solution


  • Stewart Signs conducted an initial premises survey at LLA to identify suitable fitting locations, removing the need for vehicles to leave the site.
  • A full fleet survey and in-house design support ensured each livery visual would be accurately interpreted. Creating a crisp, colour-matched uniform finish across varying vehicle types and base colours.
  • Cost-effective project planning saw vehicles completed in tranches, adapting the schedule to cover last-minute vehicle callouts or availability.
  • Operating on a weekday working window to eliminate run-ons and out-of-hours premiums
  • Successfully rebranding over 90 vehicles in 4 weeks, the completed project contributed to the biggest brand transformation in the airport’s 80-year history.

We needed a supplier who could maintain consistency of branding when rolling out our new identity Stewart Signs delivered just that, rebranding our diverse fleet with total professionalism.

Marketing & Communications

London Luton Airport

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