What we did

Stewart Signs and Amazon Europe Fleet Partnership

Since 2020, Stewart Signs has served as the Sole European Livery Partner for Amazon Europe. From the outset, we have led the launch, implementation, and ongoing maintenance of the Evergreen branding across Amazon’s 37,500-vehicle fleet. As a result, a consistent and high-quality visual identity extends across Europe.

Moreover, Stewart Signs’ expertise in large-scale fleet branding enables Amazon to maintain a cohesive presence across multiple markets. At the same time, the team successfully accommodates fleet growth and evolving brand guidelines. In addition, the delivery of Evergreen branding continues to expand. Graphics are now produced and shipped worldwide, thereby supporting Amazon’s growing international fleet. Consequently, brand consistency is maintained across global markets. Overall, this demonstrates Stewart Signs’ ability to scale operations and manage complex international logistics.

UK Marketing Campaign

In addition to its European fleet work, Stewart Signs has played a central role in Amazon UK’s 2024/25 marketing campaign rollout. So far, the project has progressed through three phases, covering more than 1,300 vehicles. Meanwhile, a fourth phase is scheduled to begin in April 2026.

Throughout each phase, the team applies meticulous planning and coordination. As a result, brand standards remain consistent, even under tight timelines. Furthermore, health and safety remain a top priority at every stage. To support this, the team implements robust compliance protocols, including site visits, risk assessments, and method statements (RAMs). In addition, PPE enforcement and specialist online inductions ensure full staff readiness. Consequently, each installation proceeds safely, efficiently, and without disrupting Amazon operations.

At the same time, Stewart Signs combines screen and digital printing techniques to deliver the campaign. This approach not only balances durability, colour accuracy, and installation speed, but also increases flexibility. Therefore, the team can respond effectively to both uniform fleet branding needs and the fast-changing demands of marketing campaigns.

Powerful Partnership

Overall, this partnership highlights Stewart Signs’ ability to scale operations, maintain quality, and manage complex logistics across a high-volume fleet. On one hand, the company delivers long-term fleet branding across Europe. On the other hand, it supports highly visible UK marketing campaigns. In both cases, Stewart Signs provides end-to-end services.

Furthermore, the company integrates technical expertise, creative solutions, and operational excellence into every stage of delivery. By doing so, Stewart Signs ensures that Amazon’s fleet functions not only as a moving advertisement but also as a reliable operational asset. Ultimately, the brand appears consistently across all vehicles and campaigns, thereby strengthening Amazon’s presence in the market.

More Information

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