JCDecaux station wrap campaigns are a Doddle with Stewart Signs

POSTED 22.12.14 AdvertisingDominationFloor GraphicsPromotionalStationWall graphics

When the new commuter convenient parcel brand Doddle opened the first of their planned 250 national outlets in 3 London stations, they needed to build consumer awareness with some high impact advertising from JCDecaux.

Trusted rail media and installation specialists Stewart Signs produced over 800M of high resolution large-format wall and window graphics on their EFI Vutek UV-LED printer (GS3250 LXr Pro). Stewarts used 3M™ MCS™ non-pvc films which are certified rail safety compliant and suitable for use on station concourses.

Waterloo station alone has the highest daily commuter footfall in the UK. To help consumers to find their way to the new stores, Stewart Signs also produced and installed anti-slip directional floor graphics to complement the station murals.

In Waterloo, Cannon St and Stratford stations, the Stewart Signs crews worked safely at high level during night time engineering hours to install the Doddle campaign on time for the launch and ready for the Christmas countdown.