CR Smith wrap up advertising with new Edinburgh Trams sponsorshipPOSTED 14.08.17 CR SmithEdinburgh TramPassenger TransportPromotional AdvertisingTram LiveryTram Wrap
The City of Edinburgh is set to benefit from a new revenue stream this month with the announcement of Edinburgh Trams first ever commercial partnership with CR Smith.
The two-year deal will see 18 of Edinburgh Trams’ 27 fleet wrapped in a highly visual campaign that aims to promote a ‘Window to Scotland’ and the breadth of CR Smith’s customer base across the country.
Having successfully installed several other wraps for Edinburgh Trams in recent months, Stewart Signs were welcomed back to manage the new CR Smith campaign.
Because this deal was negotiated on behalf of and for the city by Transport for Edinburgh and Marketing Edinburgh, 100% of all the profits will be reinvested back into Edinburgh.
Tram advertising could generate around £1.32m per annum for the city.