Over 30 Years of Partnership: BT Group & Stewart Signs
What we did
Stewart Signs is proud to be a trusted BT and Openreach partner since 1992. Throughout this time we have branded new vehicles, maintained existing ones and completed multiple rebrand projects.
Overview: For more than three decades, Stewart Signs has been a trusted partner to BT and Openreach, delivering large-scale fleet branding and graphics solutions across the UK. Since the partnership began in 1992, Stewart Signs has played a key role in maintaining and evolving the visual identity of one of the country’s largest vehicle fleets.
Delivery at Scale Over the years, Stewart Signs has supported BT and Openreach with a comprehensive end-to-end fleet branding service, covering design, production, installation, maintenance and accident repair. The scale of the partnership is significant, with the company supporting a fleet of over 30,000 vehicles across multiple programmes and operational needs.
Rebranding Projects One of the most notable achievements in the partnership was a major national rebrand programme, during which Stewart Signs successfully rebranded 22,000 vans in record time. The project began at an exceptional pace, with 500 vehicles being completed per week from the outset. Delivering at this scale required precise coordination between production, logistics and installation teams to ensure minimal disruption to BT’s nationwide operations. Beyond large rebrand programmes, Stewart Signs continues to provide ongoing fleet management and maintenance, ensuring vehicles remain compliant with brand standards and operational requirements.
Move to EV The partnership has also supported BT Group’s transition towards electric vehicles (EVs). Stewart Signs delivered branding for BT’s first electric van deployed during the London 2012 Summer Olympics, marking the beginning of a long-term shift toward a more sustainable fleet. Since then, the company has continued to support this transition, helping brand thousands of electric vehicles across the network, including milestone vehicles such as the 5,000 EV added to the fleet.
Keeping Vehicles on the Road Another innovation developed through the partnership is Stewart Signs’ Accident Repair Portal, designed to streamline the process of replacing damaged vehicle graphics. When fleet vehicles require repairs, the portal allows replacement graphics to be produced, dispatched and installed quickly, significantly reducing Vehicle Off Road (VOR) time. This ensures BT and Openreach vehicles can return to service faster, maintaining operational efficiency for field engineers and service teams.
Long Standing Partners Today, the long-standing collaboration between Stewart Signs, BT and Openreach demonstrates the value of reliable partnerships, scalable delivery and continuous innovation. By combining high-volume production capability with responsive fleet support, Stewart Signs continues to help keep one of the UK’s largest branded vehicle fleets visible, consistent and operational across the country.
