In-service fleet rebrand on time and to budget for Spectrum Property Care
12 December 2011 at 12:23
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Keep an eye out on the roads for these Spectrum Property Care vehicles - sporting a smart new livery from Stewart Signs. Working to a brief set by Spectrum Property Care's fleet management team - Stewart Signs began the task of re-branding the fleet of 250 vehicles under the organisations new group identity. With the majority of the fleet in daily use, close working with Spectrum's fleet management team was required to ensure that ‘business as usual' was maintained. |
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Stewarts got to work surveying vehicles and manufacturing new livery kits while devising an application program, with Rod Fry - Fleet Manager at Spectrum, to minimise fleet disruption and remain within a strict budget and delivery schedule. To minimise disruption to the daily running of the business, Stewarts carried out the rebrand to the vans at various Spectrum Property Care depots across Dorset, Hampshire, Devon and the Isle of Wight. Stewarts removed the old Signpost Services graphics before applying the new design during breaks in the vehicles daily duties before returning to "mop-up" groups of unavailable vehicles so applications would remain cost productive and the vehicles could immediately return to service - allowing Spectrum employees to literally drive their new group message home. Designed to incorporate several subsidiary companies under a single brand - Spectrum, the new livery will help resonate Spectrum's "One Organisation" message to staff, partners, residents and board members, simplifying the look and feel of the group brand. Spectrum's Fleet Manager Rod Fry commented: "The whole process went incredibly smoothly thanks to our close working partnership with Stewarts. Making sure the logistics were well planned and communicating with our operatives to ensure vans were in the right place at the right time was crucial for this project. The hard work has paid off and we're really pleased to see our newly liveried vans driving across the region." |
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| For more information on how Stewart Signs Road can implement your new branding contact us. | |
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