Planning a fleet advertising campaign?

Vehicle advertising will give you a better payback than other outdoor media. We can help you to target the right message at the right people. With the help of 3M MOVIE (the fleet audience measurement system) we can help you plan a successful campaign.

Vehicle advertising works for you in 3 ways:

1. Corporate or Brand Advertising: increasing awareness of your business and values. Promoting a brand, product or service on a local, regional or national level.
2. Promotional Advertising: tactical campaigns for shorter term product or sales promotions
3. Safety Advertising: combining a promotional and safety message to demonstrate that you care.

Key Questions

• Is yours is a stand-alone campaign or part of a wider promotional mix?
• How long do you want it to last?
• Your message will depend upon your audience.
• Specific consumer sectors? Business-to-business?
• Think about the routes your vehicles take: Local or further afield? Rural or urban? What time of day do they operate?

For the best advice and results, call Stewart Signs into the planning process as early as possible.