Designing a Fleet Campaign

Good design will turn a vehicle fleet into a highly effective advertising medium. Here are some tips (move your mouse over for more information):

• Trunk vehicles operating on motorways and major routes are viewed from longer distances and need big clear simple messages. The rears are seen for longer and are good for tactical messages. If you really want to be seen  consider using reflective to increase viewing opportunities and safety.
• Inter-depot and warehouse distribution vehicles can demonstrate your infrastructure and customer support with the right message
• High Street or local commercial areas you are close to point of sale and can be more tactical with more complex billboard messages visible on slower moving vehicles, closer to their target.
• Service, Repair & Home Delivery vans need a clear recognizable identity for customer security. These smaller vehicles should maximize the space available without appearing cluttered.
• The size and anatomy of the vehicle you operate will affect the design. Stewart Signs has outlines of pretty well every commercial vehicle on the road today and can help you with your design. We’ll tell you what will work, and help you to squeeze every drop of value from your livery.

Let’s look at some of the graphic options that can work on a vehicle:

• Simple text can be effectivebut never try to say to much
• Logos help develop public awareness of a corporate brand and can be recognizable from quite a distance. For maximum impact they should be used uniformly throughout a fleet. Logos can link divisions of a business into a recognizable whole, showing the sum to be greater than the parts, or they can be used on brand promotions to integrate a wider campaign.
• A picture says it all attracting the most attention and recognition. We make pictorials fast and affordable.

For the best advice and results, call Stewart Signs into the design process as early as possible.